ETF Solutions
Launch and scale ETFs internationally with Waystone’s institutional platform solutions, regulatory expertise and end-to-end ETF operational capabilities.
Unlocking ETF Growth Internationally
The global ETF market is undergoing sustained, record‑setting growth, supported by consistently strong inflows and broadening investor adoption across regions. This continued momentum is reshaping the competitive landscape, driving innovation and increasing demand for efficient, scalable ETF solutions worldwide.
The European ETF market in particular is experiencing record expansion and is set for another landmark year, driven by record inflows, continued shifts towards active and differentiated ETF strategies, and growing global demand for the UCITS structure. At the same time, its evolving regulatory requirements and distribution landscape means the environment can be complex to navigate.
Against this backdrop, asset managers and issuers are looking for ways to move quickly, launch ETFs with confidence and position themselves effectively for growth. For firms seeking to capture ETF opportunities, working with an experienced partner like Waystone can help streamline the journey and scale successfully for the future.
Accelerate Your ETF Ambitions with Waystone
With more than 25 years of experience, Waystone is a leading global provider of end-to-end fund services across the investment lifecycle, helping clients through our deep industry expertise, innovation and advanced technology.
For clients seeking to structure, launch and scale ETFs internationally, we offer a comprehensive range of independent ETF solutions including:
- White-label ETF platform solutions
- Client-dedicated standalone ETF platform solutions
- UCITS ETF Management Company (ManCo) solutions
- ETF institutional capabilities
- ETF capital markets and product structuring
- ETF distribution enablement.
Trusted by leading institutions worldwide and backed by our global team of 1,800 people across 20+ locations, Waystone’s ETF solutions help clients reduce time-to-market, operate and grow with confidence, and minimise risk – so they can focus time and resources on product strategy and asset raising.
Why Asset Managers and Issuers Choose Waystone
$470bn+ AUM
25+ Years as ETF Pioneers
Institutional Expertise
Trusted Partner
Award-Winning Solutions
Independent ETF Model
Our Open Architecture ETF Solutions
White-Label ETF Platform Operator
Launch world‑class UCITS ETFs with speed and confidence on Waystone’s institutional‑grade white‑label platform. Our solution accelerates time‑to‑market, reduces cost and complexity for our clients, and gives immediate access to a proven ETF operating infrastructure.
We deliver a complete ETF white-label infrastructure solution, including:
- ETF hosting
- ETF product structuring
- Governance, operational and compliance oversight
- Capital markets expertise
- Distribution support
- Investment management oversight
- ETF ecosystem infrastructure
- Launch and lifecycle management.
Client Dedicated ETF Platform Operator
Waystone assists large scale clients to enter the ETF market with a dedicated, standalone platform that is built around their unique strategy, scale and brand. This combines the advantages of full platform ownership with Waystone’s established institutional infrastructure, ETF capabilities and market experience.
Our client dedicated ETF platform solutions include:
- Dedicated ETF platform build
- ETF product structuring
- Regulatory and governance oversight
- Capital markets support
- ETF ecosystem coordination
- Launch and lifecycle management.
Management Company ETF Solutions
Waystone’s UCITS ManCo ETF solutions are designed to support ETF issuers from initial structure and launch through to ongoing operation, delivering speed-to-market advantages, cost and operational efficiencies, and regulatory compliance.
Our ManCo solutions provide:
- ETF governance
- Regulatory compliance and filings
- Capital markets oversight
- Risk management
- Operational supervision
- MiFID and UCITS regulatory alignment.
Our ETF Institutional Capabilities
- Passive portfolio management
- Trade execution
- FX management and hedging
- Cash and collateral management
- Investment risk oversight
- Middle office infrastructure
- Performance and attribution analytics.
- Listing strategy design and advice
- Listing on major European exchanges
- Established relationships with all Market Makers and Authorised Participants
- Connectivity with European broker platforms
- Access to investor channels
- Strategic distribution agreements.
- Custom marketing and PR campaigns
- Digital marketing and media platforms
- ETF conferences, roadshows and events support
- High-performance ETF websites
- Local-language marketing collateral
- Extensive social media reach.
- UCITS ManCo
- MiFID Investment Manager
- EU and UK distribution oversight
- Outsourced cybersecurity
- Swiss Representative services
- AML / MLRO solutions.
- ETF product development
- Regulatory approvals
- UCITS eligibility assessments
- Legal and tax advisory
- Fund passporting and registration services
- Financial reporting.
- Spread monitoring
- Primary and secondary market liquidity management
- Market Making agreement
- Capital Market expertise with trading and execution support
- Pre- and post-trade analytics
- ETF sales support
- iNAV implementation for required exchanges.
- Relationships with leading international partners across the value chain
- Strong connectivity across all major international liquidity providers
- Access to digital channels and platforms
- Memberships across local and international associations that support client and industry advocacy
The Results Our Clients Achieve
Institutional Strength and Global Credibility
Efficient Market Access and ETF Expertise
Accelerated Growth Through Distribution
Build an ETF Business Without Conflicts
Client Success Stories
Wahed Launches World’s First UCITS ETFs That Combine Shariah Compliance with Humanitarian Criteria
Wahed launches two funds via Waystone’s white-label ETF platform.
Waystone Appointed as ManCo for First European CLO ETF
Waystone’s ETF ManCo services enable Alpha UCITS and Fair Oak Capital to launch Europe’s first CLO ETF, underscoring our regulatory and operational leadership.
Waystone Supports American Century’s First European ETFs
Waystone appointed as ManCo for American Century and Avantis Investors’ ETF platform.
Related News & Insights
6 ETF Predictions for 2026
Waystone’s experts share their predictions for how the European ETF landscape will unfold in 2026.
Distributing ETFs in Switzerland
Our latest guide provides essential and practical insights to launch and distribute successfully in Switzerland.
The ETF Revolution: The Next Chapter for Ireland
As the global ETF ecosystem accelerates, Ireland’s ETF ecosystem continues to expand rapidly, reinforcing its position as a leading European domicile for ETF innovation and cross-border growth.
The Rise of Active ETFs in Europe: Implications for Fund Operations and Liquidity
Henry Glynn, Head of ETF Capital Markets & Distribution at Waystone, discusses the rise of active ETFs in Europe and their implications in a Q&A.
Waystone’s Luxembourg UCITS Platform Expanded to Support ETF Launches
Waystone receives CSSF approval for ETF operating model integration, strengthening our UCITS infrastructure for ETF issuers seeking to scale in Europe.
Avantis Investors’ Entry into the European ETF Market
We spoke with our client, Avantis Investors, about their experience in expanding their ETF business into Europe.
Solutions Built Around Your Needs
Management Company Solutions
UCITS & AIFM ManCo and ACD services across Ireland, Luxembourg, the UAE and the UK, enabling efficient launch and ongoing governance of cross-border fund ranges.
Distribution Solutions
Global fund distribution support including registration, marketing compliance, platform access and investor outreach to accelerate ETF and fund growth.
Swiss Representative Services
FINMA-authorised Swiss representation, distribution services and paying agent coordination for foreign UCITS and AIFs entering the Swiss market.
Compliance Solutions
Comprehensive regulatory monitoring, reporting frameworks and compliance advisory services to ensure global standards and mitigate operational risk.
Contact Us
Get in touch with our team to learn more about our ETF Solutions and how we can assist you.