Allan Seldon

Allan is Managing Director, Client Solutions at Waystone and has over 20 years’ experience in UK financial services. His experience spans business development, commercial strategy, senior relationship management and proposition development.

At Waystone, Allan is focused on developing strategic relationships and supporting the continued growth of the UK business. Working closely with asset managers and wealth managers, he brings a strong understanding of the UK funds market, its distribution landscape and the independent ACD model. He helps clients navigate their evolving requirements and access Waystone’s broad range of expertise and solutions.

Prior to joining Waystone, Allan was Director, Business Development at Tutman Fund Solutions. He joined Evelyn Partners Fund Solutions in 2019, where he led business development and played a key role in the strategic and commercial development of the business, including its sale to Tutman in 2025.

Previously, Allan served at NatWest Trustee & Depositary Services. Earlier in his career, he held commercial roles at Legal & General, including within a leading UK investment platform and SIPP provider.